How to Update Your Website Without Losing SEO Value: A Guide for Businesses in High Wycombe


Joseph D'Souza

A website is not a ‘set and forget’ asset; it needs regular updates to stay current and effective. But how do you make these changes without sacrificing the SEO value you’ve worked hard to build? As a freelance web designer servicing High Wycombe (and beyond), I’ve got the tips you need.

The Right Way to Approach Redesigns

A complete overhaul of your website can be risky for your SEO rankings. However, a gradual approach allows you to monitor the impact of the changes, helping to preserve your SEO value.

Importance of 301 Redirects

When updating URLs or removing pages, make sure to set up 301 redirects. This points visitors (and search engines) from the old URL to the new one, ensuring you don’t lose traffic or SEO ranking.

Keep Your Content Strategy Intact

Content is a significant driver for SEO. If you’re looking to update text or remove older posts, consider how it will affect keywords and rankings. An updated content strategy can help maintain or even improve your SEO value.

Re-optimise Images and Media

New images or videos are often a part of website updates. Make sure these are optimised for web use: compress files, add alt text, and consider using next-gen formats to improve page speed and SEO.

Test, Monitor, Adjust

Before finalising any changes, it’s crucial to test how they will affect your user experience and SEO metrics. Tools like Google Analytics can offer valuable insights.

Local SEO: Don’t Neglect the Basics

For businesses in High Wycombe (and beyond), local SEO remains crucial. Make sure your NAP (Name, Address, Phone Number) information is consistent across the web.


Updating your website doesn’t have to be an SEO nightmare. With careful planning and execution, you can refresh your online presence without sacrificing the hard-won visibility you’ve achieved. Ready to make changes but not sure where to start? I’m just a phone call or email away!

A hassle-free website quotation in under 15 minutes ...

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Joseph D'Souza - Freelance web designer

Penn Rd, Hazlemere, High Wycombe, Buckinghamshire

07891 747 305

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What I do

I'm a freelance web designer based in High Wycombe. I build websites for small businesses to help them grow and achieve better sales.